rx-prescription-bags

RX Prescription Bags: Expand Your Brand With Health Observance

Every business that sells something has a target audience. For pharmacies, the audience is exceptionally broad. Almost everyone occasionally gets sick and needs a prescription.

However, when a pharmacy’s marketing team “segments” the audience, specific patient populations emerge, and branding opportunities are developed around the populations’ most defining characteristics.

One way that pharmacy patient populations are defined is by disorder or illness. To increase brand appeal with these populations, a pharmacy can dispense medicine in RX prescription bags that feature national health observance themes that signify awareness of specific disorders and illnesses.

Below are 12 examples of health observance themes — one for each month of the year — along with image links for each theme to inspire graphics that are printed on the bags (note: images are subject to copyright, these are just examples). For more options, also listed are additional health observances by month.

 

  1. January: Thyroid Awareness Month
  • Images for thyroid awareness
  • Other health observances in January: cervical health, birth defects, and glaucoma

 

  1. February: American Heart Month
  • Images for heart awareness
  • Other health observances in February: low vision, prenatal infection prevention, and children’s dental health.

 

  1. March: Kidney Awareness Month
  • Images for kidney awareness
  • Other health observances in March: bleeding disorders, trisomy, and colorectal cancer

 

  1. April: Oral Cancer Awareness Month
  • Images for oral cancer awareness
  • Other health observances in April: autism, irritable bowel syndrome, and sports eye safety

 

  1. May: Arthritis Awareness Month
  • Images for arthritis awareness
  • Other health observances in May: food allergy, hepatitis, and mental health

 

  1. June: Alzheimer’s Awareness Month

 

  1. July: Juvenile Arthritis Awareness Month

 

  1. August: National Breastfeeding Month
  • Images for breastfeeding awareness
  • Other health observances in August: gastroparesis, immunization, and psoriasis

 

  1. September: Ovarian Cancer Awareness Month
  • Images for ovarian cancer awareness
  • Other health observances in September: childhood cancer, sickle cell, and sexual health

 

  1. October: Breast Cancer Awareness Month
  • Images for breast cancer awareness
  • Other health observances in October: Down syndrome, dental hygiene, home eye safety

 

  1. November: American Diabetes Month
  • Images for diabetes awareness
  • Other health observances in November: bladder health, lung cancer, and COPD

 

  1. December: World AIDS Day (12th)
  • Images for AIDS awareness
  • Other health observances in December: safe toys and gifts, National Influenza Vaccination Week (4-12), and National Handwashing Awareness Week (4-10)

 

Capture the Opportunity

Pharmacies have a duty to care for their customers. One way your pharmacy can do this — and expand brand awareness simultaneously — is using RX prescription bags that feature national health observance themes like the ones above. Drug Package can print bags that feature your pharmacy’s brand along with colors and symbols associated with the themes.

To learn more about this opportunity for RX prescription bags, call us today at (800) 325-6137, or use our contact form. We look forward to supporting your pharmacy’s business by helping it care for customers.